For the purpose of this post I will be critiquing the Website of PLASP Child Care Centre
PLASP Child Care services are a not-for-profit child care providing high quality service to the communities for early learning. PLASP mission is to provide an affordable and well-managed organization accessible to many communities throughout Ontario with programs for before-after school and full day early learning child care centre’s.
The first thing that is evident when entering the website is the fact that PLASP is an award-winning child care service. This is seen on the home page of the website alongside a picture of 12 children whom are all wearing PLASP shirts. This I believe grasps the attention of many parents as it is an effective method of advertisement. Many individuals after viewing the home page will be curious to why this child care services is award-winning, what is the reasoning behind it, and are these children enjoying and learning in reality compared to other child care centres. Overall the website is well-organized and maintains a balanced structure of colors. They have chosen to use their main colors for the logo blue and yellow throughout the website. Also, apart from the logo colors there is usage of other bright colors to attract viewers. The home page also recognized an online blog that is maintained by the website which contains a slide of the most current updates. The home page I believe is targeted towards parents who can be clients for their services. The home page is well dedicated to providing the parents with child care service closer to home by using a search engine to look for schools and centres near the areas by postal code or intersection of residence. After searching for where they wish to place their child the parents can go ahead and register their child online where they are able to be placed in the school of their choice.
The first page also informs the parents that PLASP offers 3 different programs for various age groups. PLASP has early learning and child care centres for 18 months-5 years. Parents are also informed of PLASP before-after school programs for full day kindergarten ages 3 years 8 months to 5 years. Finally the third program that is notified to parents is the before-after school service for ages 3 years 8 months to 12 years. This information is all targeted towards parents. Another thing noticed about this website is that the PLASP blog slide show is focusing on recent events in the organization. One main event that caught my eye was an event dedicated with a special guest whom is Parenting Expert Dr. Karyn Gordon. This is an indication that the PLASP website is highly dedicated towards parents. All in all I believe that the website is a professional representation of the services provided by PLASP child care services. The website identifies all the major and minor events that take place within the organization with the use of multi-media. There are videos, pictures, and blog slides throughout the website that are used highly effectively to promote the many services PLASP has to offer.
One main section that caught my eye was PLASP videos where 10 insightful questions and answers are captured in video format. This section is very well organized for parents with titles that are attracting due to the focus of the topic. The videos cover topics such as teaching skills early for success, sibling rivalry, supporting your co-parent, and getting my kids to talk to me. These are just a few of the topics that are covered within this section. The multi-media use of video in this section is highly effective for parents due to the short clips of question and answers by the parenting expert Dr. Gordon. The navigation of this website is very simple and easy. There are links on the top that guide you throughout the website with ease. You can simply go back to the home page with one click on the logo or the link labelled Home.
Recommendation for this website I would provide is shifting the focus of audience to not only parents but also educators. This would get more educators involved within the organization and also allow new educators to learn from the current staff.
The main contact for PLASP is the PLASP head office located on 121 Brunel Road Mississauga, ON L4Z 3E9 Phone: 905.890.1711 Fax: 905.890.6947 E-mail:
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The main contact for PLASP is the PLASP head office loacated on 121 Brunel Road Mississauga, ON L4Z 3E9
: 905.890.1711 905.890.6947